How to Promote a Private Medical Practice

 

How to Promote a Private Medical Practice

 

Like all other professions and businesses, a medical practice needs proper marketing to ensure an increased number of clients. There are numerous strategies that can be your marketing plan to ensure the desired results. There are certain points that are mentioned here which can help you to promote your medical practice.

Develop a Professional Website

A search conducted by Pew Research Center states that In the United States over 72 percent of adults prefer to search online for health information. Thus, we can say that the web presence provides an open chance to reach patients across the nation and worldwide as well. Your health website would act as a central information system from where the people can get medical and health information as well as they could get in touch with your support staff.

While designing a website you should always keep it in your mind that the professional looking website always attracts more customers and helps to win the trust and heart of customers at first sight. Thus, this can be concluded that you should always prefer a professional website developer with lots of experience for your health services website project. Always make the website user-friendly and developed with proper planning that all the sections of the website should be easily and equally accessible by the users and they can browse through each section quite easily and get their desired information with ease. The other key factor that should be your priority is that your website should be optimized properly and the pages should be loaded fast as people do not spend much time on the same page.

The other key factor that can impact your web traffic is that almost 40 % of traffic comes from mobile devices. Thus, your website should be compatible with mobile devices likewise smartphones and tablets. Google has the largest search engine in the world and has encouraged businesses to develop mobile-friendly websites to get ranked higher in the search engine.

Now, after the completion of your website you should provide text content in the form of information about your practice. It would be a matter of great concern for your website visitors if you would add high-quality images and videos on your website. The Audio and Videos make it convenient for your clients to get relevant information without wasting much time and it also pours their interest to visit the website more often. Here are some of the important features that a professional website should have:

●        The user interface should be user-friendly.

●        Web admins can update the website without any expert knowledge.

●        It is always compatible with all the latest applications as well as extensions.

●        The website should always be safe from viruses and also it must be secure from hackers.

●        The website should include features like the comments section.

●        The website should be fully optimized and should load faster to save users' time. 

●        The overall outlook of the website should be professional.

●        The information available on the website should be shared on social media channels.

●        The content should be relevant to your niche.

●        The website should be upgraded regularly.

Create Quality Content for Your Website:

Content marketing is the way of online marketing. Either you like to post on your social media pages or website you must always have an article or blog to be posted here and there. Well written and engaging content can capture the attention more. The search engines never rank websites with poorly written content. The content should be easy to read and understand as most of the users spend less than two minutes on a particular site.

The content on your site should be relevant to medical practice. You can include the information regarding treatment charges, medical services available at your clinic and your consultation charges should be mentioned in the content as well. More the information you have shared on your website the more attraction for customers will be made. The content can be regarded as the quality content based on the following features.

1. Quality Content is Original:

 

If you are trying to publish the content which is already published on another website then you are actually driving in the wrong direction. Doing so will not only irritate the reader but it will also cause your website to be banned from major search engines as well. Duplication of the content is unethical and also illicit act as well, thus always produce your new and original content. You can carry out research about the competitors before publishing your content but it should not be a copy of the competitor website. Only original and quality content can take you higher in the search engine. Relevant content creation is always not an easy task, therefore, refer it to the relevant professionals to create content for your website.

 

2. Strong Headlines are Important:

Research published by the Copyblogger highlights that most of the people come across your website will always prefer to grasp and go through the headlines of your web content. Only 20 % or less will prefer to read the content with deep interest. Your forceful headlines knock the doors of the readers to be opened up and pull them to understand what you want to say or what your product is all about. Therefore the headlines have the unique ability to increase or decrease the web traffic but it all depends on the depth of the headline.

 

3. Content Must be Actionable:

To create interesting content is obviously good but it is different from the persuading content that urges the customers to go to the next steps. The desired content is content that shows users what their problem is and what is its solution. The content should guide readers with what they want and it should be written in a disrespectful manner. The content must also provide the readers with the idea that how they can contact for further consultation and it is obviously the biggest catch that you should have made on your patients.

 

4. Should have answers:

When the users come and launch a query on your website then it should give them some answer as well. Thus the content created should have all the answers to the questions raised by the readers. The most important thing is that the content should contain the information regarding the cost of treatment, options available for the treatment and also the remedies as well. The answers should be concise and concrete as people go through the important information within no time.

5. All Information Must be accurate and factual:

 

The articles and blogs written on your website must be accurate because it is a health-related website and all the information can affect the health of the general public. Any wrong or inaccurate information present on your website will be quite dangerous because readers most of the time take this information as the ultimate truth and it may raise legal issues for you as well. Thus, it will adversely affect your medical practice as well. So, always give relevant, accurate and authentic information in the web content.

 

6. Content Should be Short and Concise:

Almost all internet users spend as many as 59 seconds before they press the next button to jump to the next page or section of the website. This shows that you have less than one minute to control the mind of the website visitor by making an impact on their minds. You should create short, concise and relevant content to easily understood by the readers. In spite of all the odd and wrong practices, you should always prefer to use multiple headings and subheadings to make it understandable for readers more. Your first 300 words content should contain the most relevant information for the readers. If the content quality is low then obviously the user will have no option other than to go away and search for others. There should not be any spellings, grammatical mistakes in your content and there should be no irrelevant information available on your website.

 

7. Update Your Site’s Content Regularly:

Creating one or two articles with bundles of relevant information is surly good to attract handsome web traffic to your website. But, it all is not fruitful if we do not publish more articles and blogs which are relevant and appropriate on a regular basis as well. In order to get the maximum from the online marketing strategy, you should always prefer to post articles on a regular basis. The readers will always get something new when they visit the website and this will make them come on your website time and again. This will surely increase your web traffic and help you to get ranked higher on the search engines. Keep in mind that all your articles must be relevant to your medical practice and it should not go beyond this otherwise all your handwork will go astray. All of your articles must have answers to the questions arising in the minds of people.  

 

Ultimate Search Engine Optimization Strategies

Search engine optimization is truly said as the technique to rank your website higher in the search engines.  This marketing technique actually uses keywords or phrases which are actually used by the internet users during their search for a particular product. Over the internet, there are many search engines but the most preferred are Google, Bing, and Yahoo. The search engines result primarily based upon searches of the people over the internet by providing the keywords and pressing enter button. Basically, the search results depend upon the particular search engines search criteria by general users.

Medical Practitioners or SEO friendly Content Developers of the website should have displayed the content first. On the basis of experience, it is obvious that most of the users only click the first five or ten results of the search engine. Therefore, if your website is not shown on the first page then you cannot get impressive results in terms of website traffic. So, due to this much importance of best practices of SEO in the ranking websites, you should get good knowledge about SEO.

To be a winner in the competition you should learn about the laws and regulations of the search engines primarily Google, Bing, and Yahoo. Prefer Google because, in 2017, this search engine accounted for more than 79% of desktop search traffic worldwide. Obviously, your answer should be Google in the given circumstances because Google has won the trust of most of the people around the world. You can see the picture from the second side as the popularity of Bing only accounted for 7.27% traffic while Yahoo attracted some 5.06% global desktop traffic.

Search Engine Optimization is not a technique of adding words to the content to gain some visibility in search engines. Instead, your keywords and phrases incorporated should be relevant to your medical practice whereas if you pour irrelevant words and phrases to your content then you would rank low in the relevant pages and ultimately you would get lesser web traffic.

Many Content Developers make a common mistake of stuffing keywords to get visibility on the search engine. It is advised to create natural content and use relevant keywords. Thus you can grasp more visitors to your website on the basis of the information available on the website. The key point that you should always consider is that Google bans the content stuffed with keywords and without proper information for readers.

Social Media Optimization:

Social Media is truly the most impactful invention of the age of the internet. Millions and billions of people around the world use different social media channels to share videos and pictures as well. A study shows that at the beginning of the year 2018 some 2.2 billion people used Facebook on a monthly basis. This is huge. YouTube, on the other hand, has almost 1.5 billion monthly users whereas Instagram has more than 800 million monthly users globally. Other social media channels are also making an impact and Whatsapp has 700 million and Twitter has 330 million monthly users around the globe. To be a successful medical practitioner you cannot ignore the importance of these channels.      

It is a wise decision to have a presence on social media as well. By utilizing best practices of social media you can attain more customers and increase sales. This strategy will surely work and will generate online leads by providing you more visibility online because it connects you with potential clients and strengths your brand. It is noticed that almost 50% of companies that do not get the desired results with SEO have not used Social Media Marketing as another strategy. So a mix of SEO and SMM can provide great results during your medical practice. In social media marketing, you must be focused on each social network and also Google search. So, whenever you are creating the content or share picture or even video it must include keywords that you want to rank on Google search and social media.  We are giving you some of the tricks and tips that must be kept in mind when you are optimizing your social media channels.

1. Keep content Interesting and Searchable:

One thing that must always be kept in mind is that the content should be engaging to readers. It is quite right to write about controversial issues and let the people discuss the given topic. Keep in mind that all the discussions must be quite relevant to the field of your medical practice and must be related to potential clients or patients. The use of proper grammar is obvious and sentence structure should reader-friendly. You should always proofread the content because it can damage your image as a medical practitioner.

The research shows that the web pages which are updated quite often are ranked higher properly. Thus reader, whenever pay their visit on your website, prefer to read the content thoroughly. This will ultimately increase your website traffic and lets you rank higher in the search engine. High-quality images and videos tend to get attention of more users over the internet thus it is highly recommended to use such images for best results. The more your content shared will help to get a higher rank on the search engine.

 

2. Determine the optimal posting Items:

Determine the best time to share your content on social media before sharing any information is important. You can run many experiments to get optimal times. It must be a point of great interest to you that some business admins get optimal results by sharing in the evening or night whereas some have great results by sharing in the noon or mornings. It all depends on the preferences of the audiences that you are trying to reach and their current time zones as well.

 

3. Make Use of Hashtags:     

Those who are familiar with social media know the importance of hashtags for promotion for a particular business. The hashtags are popular because they make it easy for people who are using social media apps to learn trending topics and they also categorize social media posts. You can find relevant hashtags for medical practitioners to enlist your content over there and get the maximum hits. You should share your content in the most popular hashtags and additionally you should try your own hashtags that must be relevant.

 

4. Optimize Your Social Media Profile:

Social Media profiles are not matters that could be taken lightly at all. Your profile actually connects you with clients and let them know what you are offering them. Your profile username should be your company, clinic or hospital name. This makes it easy for your product lovers to find you easily over the web. Upload the profile picture, if you are making a profile for your hospital or clinic then never use your personal picture ever you are the Mister or Miss Universe. Instead, you should always use your hospital or clinic logo as the profile picture.

 

This will surely attract the attention of people who are searching the internet for medical ailment and seeking medical services. Your bio should be short but precise as this will guide clients and patients very well. The bio should give more ideas about the services you are offering rather your personal distinctions and specializations. The profile should be linked to your website and it is very important obviously. Never skip any section of your profile because most of the clinics and hospitals enter as much information possible to the profile just attract the attention more. So, you must vigilantly and actively complete your profile.

 

Incorporate Goggle My Business Listing into Your Medical Practice Marketing Plan Template:

 

Google My Business listings make it easy for every business to get the business listed for clients from all over the globe. Thus, it has made it easy for medical practitioners and doctors to market their services and get searchable in the local medical services. Once you have registered your business you can claim your account. The service is completely free by Google and you can set it up within a couple of minutes. The information that is needed is your contact details, locations, and business name. As you get listed with Google Business you can be searched by a number of people who are already searching online.

 

When you add the details you may know that your every particular added must be accurate and legitimate and you should keep it checking from time and again as it is the good practice. You can take guidelines from the section of SEO and SMM of this article while adding information to your profile. Statistics show that around 50% of local business searches on Google My Business listing resulted in actual visits by clients within the span of one day or so. Thus, this is a good and wise decision to add your business to Google listings to ensure desired results with fewer efforts of yours and without the chances of loss of money for marketing.